Social media is constantly evolving and it's important for entrepreneurs to keep up with the latest trends in order to remain relevant...

The battle between humans and robots is a story that never seems to lose its edge. What began in the first half of the 20th century as a...

Marketing your business is essential to long-term success but creating a sustainable strategy begins long before any website, blog post...

Content marketing is often glamorized and over-simplified. Tired of the nonsense? Here's where I spill the tea on real-life marketing.

Copywriting doesn’t have to be difficult, intimidating, and least of all boring. In fact, great copy is not only meant to be simple and...

You’ve got an amazing signature offer that you know will be an earth-shaker for your clients but… conversion isn’t what it should be....

I grew tired of trying to create great content that just wasn’t connecting. Then…I realized it all came down to listening. True, deep...

Objection proofing your offer isn’t about changing your brand and services to fit into a more defined and generally palatable...

Focusing on pain points is an ineffective way to encourage your dream clients to work with you when they need help with their struggles....

Storytelling for sales isn’t what you think it is. Most people think of storytelling and envision a Charles Dickens-type novel with...

You don’t need heaps of content to be more visible & stand out as an authority in your field. Feeling like you need to create content out...

Emotions are the driving force behind effective copywriting and engaging content marketing. If you are hoping to get more eyes on your...

You’ve heard the phrase “Content is King” so you’ve invested heaps of time into creating content for your business but it seems as though...

Game of Thrones fans rejoice! “The pen is mightier than the sword.” -Edward G Bulwer-Lytton- Your love of the series is actually helping...